review: the cult of lego
The Cult of LEGO, by John Baichtal and Joe Meno, published by No Starch Press, offers an engrossing look at the world of LEGO and the impact it has had on people both young and old. LEGO is wildly popular and can be found in more than 75% of Western homes, as well as nearly every home in Denmark, its birthplace. The family owned company has worked hard to maintain the integrity of it’s toys, their slogan being, “Only the best is good enough.”
Founder, Ole Kirk Christiansen, was originally a carpenter who remodeled homes, but in the wake of the Depression, he had a find another income avenue. Toy manufacturing became the new direction for Christiansen, and he named the company LEGO, which combines Leg and Godt, meaning “play well” in Danish. The business started out making wooden toys and progressed to high quality plastic bricks that took some time to perfect in terms of them being sturdy but still allowing for children to pull them apart.
The Cult of LEGO has interesting photos and information about how LEGO are made, which is a real bonus, since a tour of their factory costs roughly $1700. The pictures of the LEGO creations throughout The Cult of LEGO are captivating, like the intricate Dome of the Rock or the interesting Cabinet of Curiosities. The elaborate Collectivity Project provided three tons of white LEGO bricks on to tables in the town square to help the people in oppressed Albania to visualize “the society they wanted and how they it in it.”
Some fans enjoy utilizing LEGO to tell stories, whether as comics or videos, thousands of which can be found on YouTube. Other like to go big or small with their creations, or to design humans or movie sets, robotics and more. If you know an adult who has been a lifelong LEGO addict or a young person who is destined to become one, The Cult of LEGO will be a fascinating addition to their bookshelf.
Chapter 1: The History of LEGO
Chapter 2: Building Again
Chapter 3: Minifig Mania
Chapter 4: (Re)creating Icons
Chapter 5: Building from Imagination
Chapter 6: LEGO Art
Chapter 7: Telling Stories
Chapter 8: Micro/Macro
Chapter 9: Digital Brickage
Chapter 10: LEGO Robotics: Building Smart Models
Chapter 11: Gatherings
Chapter 12: Serious LEGO
Click here to go to Chapter 3 in The Cult of LEGO, Minifig Mania” (PDF) and learn about Minifig pop culture, how old they are, and even the most nerdy Minifigs ever created.
Click The Cult of LEGO images below to enlarge: